When it comes to advertising on the network, Google remains unbeatable. His throne as king of this business is still assured for a long time. The staff of the consultancy WordStream was beyond the seeker of sales figures for the fiscal quarter. They made an analysis to find out what are the issues that bring more money to the already heavy web giant pockets.
Only in the last four fiscal quarters, Google had revenues of US $ 32.2 billion only with advertising. And the advertising cake is 97% of the total turnover of the company – and you thinking that those caraminguás to increase the space of its Gmail made a difference to the company.
Below you can see the terms of search that cost more to advertisers. They were originally in English and were translated.
- Lawyer ( attorney );
- Lawyer ( lawyer );
- University Degree;
- Hosting (concerns the web hosting service);
- Revindication / complaint ( claim );
- Call conference type;
- Recovery (relates to data recovery);
- Transfer (with regard to financial transactions);
- Gas / electricity;
- Class (education);
- Umbilical cord blood).
With the recent financial crisis in the United States, does not scare me that the first items are related to credit or loan. And Google charges and expensive to place ads on search pages related to the subject. The keywords ‘cheaper loans for home owner’ (cheapest homeowner loans ) can cost the advertiser nothing less than $ 50 per click made on the ad. It’s too much!
Always heard that Americans like to use the judicial system itself. The late neighbor’s dog without stopping? Process therein. Someone looked at you crooked in the street? Process too! Result are two words that relate to defense in front of a judge – or else the guy who will rightly accuse before the magistrate.
Prices paid by the terms are high in certain industries are extremely high because companies can afford to pay too much to acquire a new customer. Makes sense. And sort of Google have a customer like this.
Google charges these companies through AdWords, their advertising service. The browser also offers AdSense, which allows website owners to enter spaces in your pages for Google to place ads.
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