The scene is famous: parents with difficult to deny the requests of small constants within a mall or supermarket. This task becomes even more difficult when the label of the products brings the characters that make success on television and in comic books. According to the Institute, 80% influence Alana of purchase inside a House come from the kids. But is is not somewhat cruel instigate in kids a direct relationship between consumption, identity and social acceptance?
Dealing with advertising is a lesson you learn at home and, fortunately, the evolution of digital media and creative toys can give us a lot of help with that. Learn more in today’s post!
The Problem Of The Characters In Toys
One of the major problems of the use of licensed characters in the children’s market is the lack of openness to actions and for the emergence of educational toys and creative. If you don’t want to or cannot use a famous brand, small companies with innovative ideas require even greater effort in their marketing campaigns to be recognized.
The primary function of a character added to a product’s brand recognition. However, what is the real value of a toy? If we remember from their primary functions to stimulate the imagination and provide moments of leisure, the presence of a famous personality becomes unnecessary and even dificultadora for the development of creativity of the child — after all, along comes brand all your speech according to RCTOYSADVICE.COM.
How To Keep The Children From Commercial
The great advantage of the digital world and the streaming services for families is that the viewer has an active role in programming, armed the possibility of selecting which programs will be displayed. In addition, the programs are not interspersed by ads, which decreases significantly the exposure of children to the products and services proposed by advertising.
So, parents not only have greater control over the contents offered to children as well as give greater autonomy to them about what to consume or not.
Creative Toys On The Market
In a consumer society, we’ve acquired products are able to establish that an identity and even to segregate those that cannot afford them. Insert an intrinsic relationship between consumption and social acceptance in a phase so important for the formation of identity can put in the backgroundvalues essential to the Constitution of an individual.
In this context, the educational toys, to instigate the imagination of children without the need of brands, become interesting. As the writer and Illustrator Fábio Yabu stated in your article about the choices in your House, “it’s much easier to convince your daughter to eat a plum if there’s no one offering a Toddynho at the same time”.
Create new games, with lines and casts, characters can become difficult for some children if creativity is not encouraged. If you want to expand the range of references from your child, meet the educational toys available on the online store of the cockroach says Q’s!
You identify the influence of children’s advertising about your son? Have you ever tried to acquire creative toys and unbranded? Leave a comment telling us what are your experiences!